Ask a business question. Follow it to the product.
Refillo’s reports connect a plain-language answer, the money involved and the supporting products or orders. Use the overview to find what matters, then open the underlying evidence before acting.
Estimated missed margin grouped by the recorded cause of the stockout.
01
Start with the cause, not another total
A stockout can follow an unplaced order, a smaller quantity, a late or short delivery, unusual demand or missing setup. Why we ran out connects a possible cause to recorded evidence and leaves unexplained cases as not clear. That distinction helps you choose the right intervention instead of automatically buying more.
02
Compare stock money with the time it buys
Stock value and cover groups money at cost by how long products are expected to last. Too much stock and Not selling answer different questions: one is above the plan, the other has gone a long time without a sale. This makes working-capital reviews more useful than treating all inventory as one number.
Stock money grouped by how long products are expected to last.
03
A promotion can sell more and still earn less
Promotions and events compares planned and observed lift, availability during the event and stock left afterwards. The margin comparison also considers the discount, a measured dip afterwards and carrying what remains. More units sold is useful evidence; it is not, on its own, proof of a profitable promotion.
The lift recorded before a promotion compared with the lift achieved afterwards.
04
Check the system and your own decisions
Forecast check compares forecasts with what sold and a simple average. What your edits did compares changed quantities with subsequent shortages and holding costs. These are checks on decisions, with data requirements and estimates made explicit, rather than a claim that every suggestion is right.
Reports
A report for each decision
Choose the question you need to answer. Some reports need enough forecast, order or receipt history before they show a verdict; availability also depends on the subscription plan, shop and enabled modules.
Keep today’s shelves supplied
What to order
Supplier orders, deadlines, arrival dates and the estimated cost of skipping them. Decide what needs to go first.
Running low
Products likely to run short before a new delivery can arrive. Investigate the most valuable gaps and incoming stock that will arrive too late.
Out of stock
Empty products, time without stock and estimated missed margin per day. Prioritise getting the right products back on sale.
Deliveries
What is due, what is late and what is still outstanding. Plan receiving work and supplier follow-up.
Put stock money to work
Too much stock
Value above what the plan needs, time to clear it and estimated carrying cost. Decide where to slow or stop buying.
Not selling
Stock without a sale for 45 or more open days in stock. Review markdowns, returns or an end to reordering.
Missed sales
Estimated demand and margin lost while products were unavailable. Identify the categories worth investigating; customer substitution means this is not the same as the store’s actual loss.
Why we ran out
Recorded causes and evidence behind shortages. Separate buying decisions, supply problems and cases that remain unexplained.
Stock value and cover
Stock at cost, coverage and status by category. Balance availability against capital tied up on the shelf.
Turns and return on stock
Turnover, days to sell and gross margin return on inventory. Compare how product categories use working capital.
Sell-through
How much of the stock available during a period sold. Compare categories and product introductions on a like-for-like basis.
New products
Early performance against products of a similar age. Give a launch time to prove itself without ignoring a slow start.
What changed
The movements that stood out against earlier periods. Focus the weekly review on a change that deserves investigation.
Check suppliers, decisions and data
Suppliers
On-time and in-full performance, actual delivery time and the stock and sales involved. Discuss service with evidence.
Suggestions and orders
Suggestions accepted, raised, cut, dismissed or left to expire. Understand how the team uses the plan.
What your edits did
Outcomes after quantity changes, including estimated missed sales and carrying costs. Learn where judgement improved the plan and where it did not.
Forecast check
Accuracy, bias and comparison with a simple average after enough forecasts can be scored. Check the evidence before trusting a headline accuracy figure.
Promise versus delivery
Target availability versus measured coverage for essential, standard and relaxed products. See where the intended service level was not achieved.
Missing product details
Costs, suppliers, lead times and price issues that affect the plan. Fix gaps in the order that unlocks useful recommendations.
Stock that may not be there
Products showing stock but unusually long without a sale. Target a physical count; suspicion is not a confirmed stock discrepancy.
Unexplained stock changes
Changes not accounted for by recorded sales or deliveries. Investigate receipts and adjustments before treating them as shrinkage.
What supplier minimums cost
Extra stock associated with pack sizes and minimums, once sufficient receipts exist. Support a discussion of supplier terms.
Plan ahead and learn
Purchase plan and stock outlook
A conditional eight-week view of purchasing and stock, by supplier and week. Anticipate stock commitments and peaks.
What Refillo learned
Changes in delivery-time estimates, measured promotion lift and product handling. Understand what changed in the plan and why.
Promotions and events
Planned versus observed lift, availability and remaining stock. Judge the economics of the promotion, not only its sales uplift.
Shelf life
Fresh stock by time left to sell and estimated expiry exposure. Prioritise stock that needs attention before it expires.
When you manage several shops
Across stores
Compare availability, excess stock and possible moves between locations. Review transfer opportunities; the report does not execute a stock transfer.
The value is the connection between the numbers
A buyer sees what to order. An owner sees the balance between service and stock money. A manager can trace a problem back to the decision, delivery or missing detail behind it. Estimates stay labelled, and insufficient evidence stays visible.
Understand the stock. Decide the order. Learn from the result.
A stock number cannot tell you whether the next delivery will come in time. Refillo connects sales, stock, supplier timing and the money at stake, then lets you follow a recommendation back to the product behind it.